Media kit · Lloyd Munyaviri · L2M Coaching

The Inner Journey
Milton Keynes

26 – 28 October 2026 20.5 ICF CCE units €1,390
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LinkedIn

7 posts

Your biggest room, 13,000+ followers. Post from your own profile, never a company page. Booking link in the first comment, not the post body. Documents out-reach every other format here, so the carousel goes first.

1

The three days

Document post · 7 slides · 1080 × 1350

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What happens in the room, in seven swipes: who it is for, the three days, how the room runs, and where to book. This is the post for someone who has never heard of it.

2

What changes afterwards

Document post · 6 slides · 1080 × 1350

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The other carousel. Not the agenda but the result: you design your own sessions, your client still remembers them a month later, and you can use it in the very next session. This is the post for someone who has already seen the programme once.

3

What do you do when the feeling shows up?

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A question, not an advert. It opens the conversation your Sawubona audience is already having and lets the caption do the selling.

4

20.5 ICF CCE units

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Answers the objection you have been hearing since April: what do I walk away with. One number, no argument.

5

16 Core Competency hours

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An ICF renewal needs 40 units and at least 24 of them in Core Competencies. These three days cover 16 of those 24 — the scarce kind.

6

How the room runs

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Why a small group is worth paying for: high psychological safety, and a format where every method is run live on your own material. That is what people are buying, not a seat count.

7

The audience series

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Four posts, one per group. A coach, a trainer, a psychologist and a team lead do not book this for the same reason, so each post names its reader and the one thing that changes for them. Post one a week rather than all at once.

Instagram

6 posts

A different set of photographs and a warmer, shorter register than LinkedIn. Nothing here is reused from there, so a follower who sees both accounts never sees the same post twice.

1

The carousel

Carousel · 6 slides · 1080 × 1350

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Shorter and more visual than the LinkedIn one. Instagram re-serves carousels with a high swipe-through rate a day or two later, which no other format gets.

2

Picture cards reach what questions do not

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The object shot. It sells nothing and saves well, which is what builds an account between launches.

3

What you take home

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People underrate what they physically carry away. Five decks, three compasses and the workbook are a real part of the price.

4

Hosted by Lloyd

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Posts with a clear face lift interaction by around 10% in people-led categories. This is one.

5

The story set

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Post them across a week. Stories keep you in the top bar of people who already follow you. The last frame points at the link in your bio.

6

What changes afterwards

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Three posts on what changes after the three days: the edge almost nobody has, being able to use it in the very next session, and running the same sessions online. These are the posts the kit was missing.

WhatsApp Status

5 posts

Your warm list, and where your book club and podcast group actually live. Written in the first person, because these people know you. Each frame gets two or three seconds, so each carries one idea and nothing else.

1

I am hosting this one

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Personal, not promotional. It is your town and your room, and that is the news.

2

Day one, emotions

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One day, one idea. Someone who sees only this frame still learns what day one is.

3

Day two, picture cards

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The line that separates this from every other training in a coach's feed.

4

Day three, strengths

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Closes the arc. By now anyone watching knows the shape of the three days.

5

How the room runs

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The only frame with a call to action, and it asks for a reply rather than a click. The reply lands in your chat, where you sell best anyway.